Ros Bechet – The Story Behind Blankets From Africa
But the most important story is behind the scenes of our brand and what makes us so special. It really is such an incredible story that deserves to be shared and one that will hopefully inspire you to support our business and give back to a deserving cause. Ros Bechet, founder of Blankets From Africa says :
“I started this project to enable women in rural areas as well as cities throughout South Africa to earn an income knitting blankets, using South African 100% pure natural karoo merino wool.”
‘Blankets from Africa’ was born out of a road-trip through the Karoo, part of the heartland of South Africa, where the level of unemployment, especially among the women, had reached alarming levels, with little apparent prospect of improvement.
The heart featured on every ‘Blanket from Africa’ is the embodiment of all that lies behind this community project:
• The heart of rural South Africa.
• The heart of the communities who carve out a daily existence for
themselves and their families.
• The warmth to the hearts of children which every ‘Blanket from Africa’
will provide.
The heart of these rural communities is the network of women who, with dignity of their own, strive each day to provide support and warmth for their families.
‘Blankets from Africa’ provides these women with the means to create a product out of natural wool sheared from the very sheep which surround them. The provision of a simple pattern, needles and pure wool is the catalyst for them to generate an income, enjoy a community spirit of working in a group and experience feelings of achievement and of being valued.
We then package the blankets and are presently seeking distribution channels both locally and potentially in foreign markets.
The packaging and labelling all stress the local content and manufacturer. It’s such a true representation of the beautiful hand-knitted
craftsmanship that the brand encompasses. You can also have your blanket personalised with your child’s name!
We feel good knowing that this initiative is changing lives and making such a difference! Remember our brand if you are looking for a meaningful gift for a friend (It’s such a nice baby shower gift whereby a few girls can contribute to something that’s a keepsake rather that sometime that isn’t going to last), for a grandchild or to mark a special milestone.
Visit their website, FB or Instagram page for more info and to order yours today!
